m

THE BUY-IN

Signage & promotion

POSTERS

All businesses will be given a business identification poster and an informational poster. Click on the toggles for the posters and more information:

• Business identification poster: to be put on storefronts (windows, doors, etc) so that it's visible from the outside. These posters will come in three sizes.
• Informational poster: to be put on storefronts OR inside where it's most visible to customers

OTHER CHANNELS

Below are all the channels we are using for promotion. We have our website which includes all project information; Facebook, Instagram, TikTok, for social media marketing; and a mailing list where we are hoping to send project updates.

EXAMPLE INITIATIVES

• Highlight the business that has the most reuses at the end of every month on our social media.
• Encourage customers to tag our accounts and share when they choose the reusable option
• Promotional videos on how the program works to reach a wider audience

http://eepurl.com/hvjV0D

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/81123b8d-ff78-47c8-9ad5-bd8b32861201/Frame_19.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/81123b8d-ff78-47c8-9ad5-bd8b32861201/Frame_19.png" width="40px" /> banffisntdisposable.com

</aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4efba114-6306-47ef-b9b1-ea11dc02be78/Frame_5.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4efba114-6306-47ef-b9b1-ea11dc02be78/Frame_5.png" width="40px" /> @banff_isnt_disposable

</aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ff7447ed-1f66-47e6-b7ee-f55d3664ac2c/Frame_6.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ff7447ed-1f66-47e6-b7ee-f55d3664ac2c/Frame_6.png" width="40px" /> @banffisntdisposable

</aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e29ccec5-ff07-4ed6-a6fa-67021776b9cf/Frame_7.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e29ccec5-ff07-4ed6-a6fa-67021776b9cf/Frame_7.png" width="40px" /> @banff_isnt_disposable

</aside>

Creating a reuse-friendly culture & context

Creating a reuse-friendly culture & context is key to the success of our program. In a nutshell, it means that we need to give customers a reason to break free from their everyday routine and choose the reusable option. You can also think about it as creating a level playing field between reusables and disposables. What are some examples?

A REUSE-FRIENDLY CONTEXT

• Put a significant enough up-charge on the disposable option. Our recommendation is around $1. This upcharge will get customers to stop and think twice about their everyday habit of getting the disposable option
• Make the program as simple and as accessible as possible. No fancy apps. No sign-ups. Multiple drop-off locations.

A REUSE-FRIENDLY CULTURE

• Make sure customers understand the program and WHY it matters
• Create a rewarding atmosphere for customers when they choose the reusable option
• Always ask if customers would like to choose the reusable option
• Employee education is KEY to creating a reuse-friendly culture

Example of up-charge success

THE BORROW